And although you may wonder how much creativity you can cram into a place, thanks to a surprising sense of synergy and a comforting opulence, it really does work.īuilt from scratch, with lofty ceilings and warehouse windows throughout, the hotel stands head and shoulders above its sardine-can competitors. Throwing bland, boring and beige out of the window, at its candy-coloured centre you’ll find a modern-art melange that falls somewhere between a Tim Burton film set and an exhibition at the MoMA. But there are no prizes for guessing who’s catered for here. A former parking lot, its metamorphosis into 11 storeys of exposed brick and loft-style casements has made the hip hotel look so at home that locals struggle to remember what was there before.įall asleep to a sparkling NYC skyline, wake up to a Big Apple brunch, and find superlative shopping on the doorstep, trendy screenings in the basement and perfectly muddled cocktails at the bar - the kind of travel pursuits that set tourist and traveller apart. If location is everything, Brit boutique hoteliers Tim and Kit Kemp certainly pulled off a coup squeezing this sizeable addition to the Firmdale chain into the thriving heart of trendy Soho.
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September 2023
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